Privacy Policy

1. Information We Collect

1.1 Information You Provide

We may collect information that you voluntarily provide when you create an account, subscribe to our Services, connect your WhatsApp Business account, contact us, request support, or otherwise interact with the Platform.

Depending on how you use the Platform, we may collect:

• Full name
• Business or company name
• Email address
• Phone number
• WhatsApp Business phone number
• Business address
• Billing information
• Account login information (username and password)
• Business profile information
• Subscription and plan information
• Information provided through customer support
• Information provided through forms or inquiries
• Information required to configure and operate your account

You are responsible for ensuring that the information you provide to us is accurate, complete, and up to date.

2. WhatsApp Business API Data

Because the Platform provides WhatsApp Business API and automation services, we may process information associated with WhatsApp accounts that you connect to the Platform.

Depending on your use of the Services, this may include:

• Customer names and phone numbers
• WhatsApp phone numbers
• Messages sent and received, chat conversations
• Message templates and approval status
• Contact labels, tags, and custom attributes
• Broadcast campaigns and targeted message distribution data
• Message delivery status and read receipts
• Automated workflow triggers and customer responses
• Information contained within customer communications

We process this information to provide the functionality requested by you, including WhatsApp messaging, automation, chatbot functionality, broadcasts, customer communication, and analytics.

3. Information Collected Automatically

When you access or use the Platform, certain information may be collected automatically. This may include:

• IP address, browser type, device type, and operating system
• Language preferences and approximate geographic location
• Referring URLs, pages visited, and features accessed
• Login activity, date and time stamps of access
• Platform usage, error diagnostic, and performance telemetry

We use this information to operate, secure, maintain, monitor, and improve the Platform.

4. Cookies and Tracking Technologies

We may use cookies and similar technologies to operate and improve the Platform. These technologies help us maintain login sessions, remember preferences, enhance user experience, analyze traffic and platform performance, maintain security, identify technical glitches, and measure marketing effectiveness.

You may control cookies through your browser settings. Disabling certain essential cookies may affect some functionality of the Platform.

5. Information from Third Parties

We may receive information from third-party services that you connect to the Platform or that are necessary to provide our Services:

• Meta and WhatsApp Business API services
• Payment gateway providers
• Analytics and performance providers
• Cloud infrastructure and hosting providers
• Integration and CRM technology partners
• Customer support and ticketing providers

The information received depends on the external services you connect and the permissions granted by your organization.

6. How We Use Your Information

7. AI and Automation

The Platform may provide AI-powered features, chatbots, automated responses, workflows, and other automated communication functionality. When you use these features, conversation data submitted to the Platform may be processed to fulfill the requested automated actions.

You are responsible for configuring your automated communications appropriately and ensuring that your use of AI and automation complies with applicable laws, consumer protection regulations, and third-party platform policies.

AI-generated responses may not always be accurate or appropriate for every scenario. Businesses must review and test automated workflows and responses before deploying them to end customers.

8. WhatsApp and Meta Integration

The Platform integrates with WhatsApp and Meta platforms to supply WhatsApp Business API capabilities. Your use of WhatsApp and Meta services is subject to their independent terms, commerce policies, and privacy guidelines. Upgrade Axis does not control the independent data practices of Meta Platforms, Inc.

When you connect your WhatsApp Business account or related Meta assets to the Platform, you authorize Upgrade Axis to access and process the data necessary to provide the requested automation and messaging functionality.

9. Payment Information

Paid subscriptions and add-on services are processed through certified third-party payment gateways. Depending on the payment method, we receive transaction IDs, payment statuses, billing names, billing addresses, and subscription renewal timestamps.

Upgrade Axis does not store full credit or debit card numbers on our servers. All sensitive payment details are securely handled under PCI-DSS compliance by the respective payment processor.

10. How We Share Information

We do not sell your personal or business information as part of our ordinary business operations.

We may share information with trusted third-party service providers solely as reasonably necessary to execute our Services:

• Cloud hosting and data center providers
• Payment gateway processors
• WhatsApp and Meta API service infrastructure
• Performance monitoring and analytics platforms
• Transactional email and customer support systems
• Professional legal and accounting advisers
• Legal or governmental authorities when strictly required by law

Business Transfers: In the event of a merger, acquisition, restructuring, financing, or asset sale, business information may be transferred as part of that corporate transaction, subject to applicable confidentiality and legal provisions.

11. Data Retention

We retain collected information only for as long as reasonably necessary to fulfill the purposes outlined in this policy, maintain active customer accounts, fulfill contractual agreements, resolve disputes, and comply with tax, statutory, or regulatory obligations.

When information is no longer needed, it is deleted, anonymized, or securely isolated. Temporary copies may persist in encrypted system backups before routine rotation.

12. Data Security

Upgrade Axis employs strict technical, administrative, and organizational safeguards designed to protect personal and business data against accidental loss, unauthorized access, destructive alteration, or disclosure.

While we employ rigorous encryption and defense-in-depth protections, no method of transmission over the Internet or electronic storage is 100% impenetrable. You remain responsible for maintaining the confidentiality of your account credentials.

13. Your Responsibilities Regarding Customer Data

If you use the Platform to collect or process information about your customers, leads, employees, or contacts, you are strictly responsible for:

• Obtaining requisite consent and opt-ins before messaging contacts on WhatsApp
• Supplying transparent privacy disclosures to your end users
• Complying with applicable regional data protection statutes (e.g., GDPR, DPDP Act, CCPA)
• Complying with Meta WhatsApp Business messaging and opt-out policies
• Immediately honoring customer opt-out and unsubscribe requests

Upgrade Axis provides the technological infrastructure. You remain the data controller determining the lawful purpose and execution of your customer communications.

14. Marketing Communications

We may send you service announcements, product updates, and promotional communications where permitted by law. You can opt out at any time by clicking the unsubscribe link in our emails or emailing us directly. Opting out of marketing will not suppress essential transactional notifications such as security alerts or billing receipts.

15. Your Privacy Rights

Subject to applicable local laws, you may have rights including:

• Access to your personal data held by us
• Correction or rectification of inaccurate data
• Deletion or erasure of personal information
• Restriction or objection to certain processing operations
• Data portability in structured, machine-readable formats
• Withdrawal of previously granted consent
• Filing a complaint with your competent data protection authority

To exercise any of these rights, contact us using the details in Section 22. We may request identification proof to verify legitimate ownership.

16. Account Closure and Data Deletion

You may request account closure and deletion of your stored information at any time. Upon receiving a valid request, we delete or anonymize personal data, retaining only that which is strictly required for legal, tax, or fraud prevention compliance.

17. International Data Processing

Our infrastructure, cloud servers, and technology providers operate across multiple regions. By using our Services, you understand your information may be processed in jurisdictions outside your primary country of residence, under appropriate data transfer safeguards.

18. Third-Party Websites and Services

The Platform may provide links to external websites, APIs, or SaaS tools. Upgrade Axis is not responsible for the privacy practices, terms, or content of third-party websites. We encourage you to review their independent privacy disclosures.

19. Children's Privacy

The Platform is strictly a B2B communication software service intended for businesses and adults legally capable of executing contracts. We do not knowingly collect personal information from individuals under the age of 18.

20. Do-Not-Track Signals

There is currently no unified industry standard for interpreting browser Do-Not-Track (DNT) header signals. As such, the Platform does not alter its data collection practices in response to generic DNT signals unless explicitly mandated by law.

21. Changes to This Privacy Policy

We may periodically update this Privacy Policy to reflect advancements in our technology, shifts in regulatory standards, or platform enhancements. The “Last Updated” timestamp will indicate revisions. Continued use of the Services signifies acceptance of updated policies.

22. Contact Us

If you have questions, concerns, complaints, or requests regarding this Privacy Policy or our data processing practices, please reach out to us:

23. Review, Update, or Delete Your Information

If you would like to access, update, correct, or request deletion of personal information held by Upgrade Axis, please contact us using the contact details provided in Section 22. We will promptly review and respond in accordance with applicable privacy and data protection legislation.